very youthful but eye catching and fun! Who doesn't love a store that pushes Valentine's Day? - with all that red its a welcome replacement for the grey sky. And we love the 'writing on the mirror idea' which translates well to the store window. Makes me want a new outfit for February 14th (or at least a new pair of lips)
CDW Merchants looks at what retailers are doing to create excitement in stores - a look at visual merchandising and store environment.
Thursday, January 29, 2009
Wednesday, January 28, 2009
Wedding Bells, Visual Bliss
Here's a great way to use a prop that is inexpensive but iconic and create a beautiful window. Sometimes it is quantity versus quality that makes an impact!
Tuesday, January 27, 2009
Go Green - repurpose your props!
Here's a way to extend the life of your props, get more bang for your merchandising dollars and keep visuals out of the landfills - reuse and re-purpose props and marketing ideas. This retailer used these shelves and frames in windows at Christmas time and then reused them in January. It had a very different look and is still eye catching to consumers.
Labels:
green ideas,
props,
re-purpose,
re-use
Friday, January 16, 2009
Screaming SALE does not always draw the crowds
It seems like all we see these days are SALE signs. This used to always bring a smile to the face of the consumer. Now (especially in the cold post-Christmas months), the giant red SALE signs are expected.
Be different. Show people that you are not a victim of the bad economic times and spice up your window displays. Bright spring colors/themes will draw the eye of the consumer more than another boring sale sign.
Labels:
CDW Merchants,
paper lanterns,
visual prop,
window display
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