Its all about the paper!

The current trend in windows is paper - as lanterns, garlands and flower fans they have been seen around town in a number of store windows.


Free People hung paper vine garlands for a jungle like effect which adding a nice pop of color to their 5th Ave location.


Kate Spade, which we covered last week was filled with colorful paper lanterns in pinks, oranges and yellows along side the Indonesian inspired umbrellas.


Gap Kids filled their windows with paper fans and flowers in different shades of blue which was simple yet impactful.


And at Lucky Brand the trend continued with white lanterns against their 'Summer of Love' denim theme.


All of these windows with their paper props signal summer. Keep an eye out for where it will show up next.

Light the way - clothing as Lanterns

Here's an idea spotted in 2 very different locations - one was a trade show in Asia and the other was a store window in the US.

What do you think? Is it effective? Does putting a light inside a shirt make it a lantern and /or highlight the clothes - or does it turn it into something else?

what do you think?

Illuminate me.

Natural Color shines bright

Here's an interesting one from Eileen Fisher that pairs natural neutrals with bright contrasting colors in an effective way. The brand's laid back sensibility shines brightly with the use of a yellow backdrop, twine, natural wood and lights. Hanging the clothes as lanterns is a cute way to get a second look from pedestrians and a chance to get them into the store.

(due to some camera/ technical difficulty, it's been awhile since we posted, but look for new windows coming up this week)

Screaming SALE does not always draw the crowds

It seems like all we see these days are SALE signs. This used to always bring a smile to the face of the consumer. Now (especially in the cold post-Christmas months), the giant red SALE signs are expected.

Common themes do not grab the attention of consumers. SALE signs are a common theme.

Be different. Show people that you are not a victim of the bad economic times and spice up your window displays. Bright spring colors/themes will draw the eye of the consumer more than another boring sale sign.