CDW Merchants looks at what retailers are doing to create excitement in stores - a look at visual merchandising and store environment.
Friday, June 10, 2011
Its all about the paper!
The current trend in windows is paper - as lanterns, garlands and flower fans they have been seen around town in a number of store windows.
Free People hung paper vine garlands for a jungle like effect which adding a nice pop of color to their 5th Ave location.
Kate Spade, which we covered last week was filled with colorful paper lanterns in pinks, oranges and yellows along side the Indonesian inspired umbrellas.
Gap Kids filled their windows with paper fans and flowers in different shades of blue which was simple yet impactful.
And at Lucky Brand the trend continued with white lanterns against their 'Summer of Love' denim theme.
All of these windows with their paper props signal summer. Keep an eye out for where it will show up next.
Labels:
colorful,
Free People,
Gap,
garland,
Kate Spade,
Lucky Brand,
paper,
paper flowers,
paper lanterns,
trendspotting
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