Restoration Hardware uses 'better basics' to promote sale

Here's an idea that could not be easier but is a good way to draw attention to something as simple as a bath sale promotion while remaining brand appropriate. Restoration Hardware uses jute rope in stores as a prop. Here they string it up in the window as a clothesline and then hang a row of towels spelling out 'bath sale'. They hang the towels with metal clips again in keeping with brand.

Proving once again - Simple ideas done right work every time!

What does your SALE sign say about your brand?

Obviously we pay a lot more attention to store design than the average person, but I am sure you have noticed it too. It seems that every other store has a window dominated by a large sale sign and frankly, I am tired of it!
In today's economy, and consumers with less disposable income, brands need to stand out as having something special to offer their customers. Rather than just non-stop sales, why not offer value or service, or something unique?
What lies behind all these indistinguishable Sale signs and what would make someone need to venture in if they know the store next store is also on Sale?

So please, bring back the window display, bring on the creativity and dazzle the consumer at the street level. Give the pedestrian a reason to walk inside and become a customer OTHER than just because it's on SALE.

Good Props = Good Math

I know, we have said it before, but it's true - props help you tell a story! Get the message of your merchandise or brand across better by adding props to your windows. They enhance the windows and give pedestrians reason to pause. If a pedestrian stops in front of your windows, they are one step closer to walking into your store. The more shoppers in your store, the better chance for sales and ....you see where this is going.

Good windows + pedestrian interest - leads to more customers = better sales. That's math we can ALL relate to!