Lunch on the 95th floor in Chicago's John Hancock Tower with some of the CDW team in attendance. Here's to a great 2009!
CDW Merchants looks at what retailers are doing to create excitement in stores - a look at visual merchandising and store environment.
Monday, December 29, 2008
Saturday, December 27, 2008
Bright Colors for a Telluride Holiday
These bright colored packages really catch your attention and accentuate the clothing very well. The custom tartan ribbons match clothing patterns throughout the store to really tie the theme together with the visual presentation. The custom propping, lighting, and holiday greenery brought the background print media into the forefront of this festive set.
Monday, December 22, 2008
Sunday, December 21, 2008
Christmas nostalgia
This is a great window as it seems to animate a classic Christmas object by enlarging it and adding perpetual "snow flakes" raining down from over head, so the effect is an actual snow globe. Fun to stop and watch.
Labels:
action windows,
J Crew,
snowglobe
Friday, December 12, 2008
Wednesday, December 10, 2008
Making Green Go Round
This wreath was seen at a charity event. Designed and made by Front Row's Dayna Kirk and Cheryle Rome of C Rome Design.
It is proof that your overall visual aesthetic does not have to take a step back when "going green."
With the goal of consuming no new materials, this wreath was designed and fabricated using discarded items slated for recycling, including coated-paper-covered corrugated boxes, kraft paper, plotter paper, raffia, glue, and picture hangers.
A decorative like this wreath allows you to convey the environmental friendly message while still looking great.
Labels:
environment,
going green,
visual prop,
wreath
Monday, December 8, 2008
ribbon, ribbon, everywhere
Who doesn't love ribbon? It dresses up a package, adds an elegant detail to a jacket and can be fashioned into endless bows and shapes. Here we see two examples of 'ribbons as prop' and they both do a great job of adding drama to the product - which afterall should be the focus. But, it's true what they say, "wrapping CAN make or break a gift" and that is often all in the ribbon.
Labels:
display,
ribbon,
ribbon as prop,
spools
Friday, December 5, 2008
A tree or two, or three
We often go window shopping to see what themes are emerging. Sometimes, stores have similar ideas but approach them differently. The Christmas season usually brings a wide variety on the tree. Here are a few variations on the iconic tree as holiday symbol.
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