Body By Burberry Fragrance Launch

Burberry's new fragrance, Body launched last month with new campaign in print and windows.

Despite being executed simply with graphics, mirrors and perfume bottles of the new fragrance, the windows were quite dramatic. The glass bottles against the mirrors created a beautiful reflection and stopped us in our tracks.

Using a product as a prop, if done right, can both promote and be an effective visual element. In this case Burberry got both right!

Attack of the Little People...again

We've been seen this visual trend all over the city! The use of the articulated manniken to highlight products.

To introduce her new fragrance Diane, at Bloomingdales, Diane Von Furstenberg will be hosting an event and used them to help announce it.

We find these little mannikens charming and when used well, enhance a window in a simple way. Here they are awaiting an autograph. Stop by and see them for yourself!

Seductive seduction at Guess

Guess recently launched a new fragrance Seductive and to support its introduction they added props to their marketing message, which we think makes a much stronger statement!

With the addition of dramatic sheers, wooden screens, trunk boxes and a rug, they have made the window demand attention that it might not have had they used only the marketing image.

3D is almost always better than 2D (in our humble opinion)..and in this case, certainly more Seductive.