Madewell's windows and interiors have caught our eye recently. From their use of vintage seed packets folded into paper flowers in their Soho store window to the carefully curated interiors, their brand is on it's way to becoming iconic. Madewell which was a uniform company started in 1937 and revitalized by Mickey Drexler of J. Crew, does a good job of adding authenticity through the careful use of antique props to tell their story.
The vintage props such as luggage, radios, metal locker baskets and wooden bobbins are used to merchandise their product and create a narrative throughout the store environment.
We think they are getting it right and if J. Crew's success is any indication, we suspect we'll see lots more from them!
