Guess goes Pink for October

In an ongoing effort to raise awareness of and money for research for the cure, October has been named Breast Cancer Awareness Month and sponsors continue to call attention to this important campaign.

Here 'Guess by Marciano' put a new twist on the classic pink ribbon, which draws attention to the cause - using a curtain of pink ribbons as back drop to it's window. The window features products that Guess will donate a portion of sales to help fund research.

Pretty in pink! (and purposeful too.)

Wishful thinking?

or signs of things to come? This window caught my eye and made me think of the saying "if you build it, they will come". Perhaps it's true and symbols of money will bring customers crawling! Let's hope so.

Stay tuned for Holiday windows - being put up all over and in many cases already complete!

Window as Billboard

Here is an innovative attempt by Clorax brand to reach it's core customers - using Macy's store windows to promote it's brand's products. And here's how important store windows are....Macy's does not carry Clorax! But the partnership is sure to benefit both companies as we all know consumers take note and store windows get noticed.
For more information on the story - see


http://tinyurl.com/dm4akl

Where have you seen other good marketing partnerships?

Window as metaphor?

I am not sure if this window is meant to be simply artistic (the layered colors and texture are appealing) or a message. If this is a statement on the economy (what else could a life vest symbolize when you are not a boating store?) - we better start shopping! Either way, it's unexpected and we love that - catch pedestrians off guard and you get them talking.

What do you think this window is saying? (Don't worry, we won't analyze your answer.)