L'Occitane reinforces the secrets of summer with props

More marketing enhancement ideas, this time from L'Occitane en Provence, the natural skincare and beauty brand from France.

the use of flowers, tree stumps and rocks artful arranged on a green liner, helps impart the message of natural ingredients and highlight the origins of their products.

Levi's "pulls" a marketing window up with props

Here's a trick to make a marketing window more interesting. Add a substantial frame and

then hang the image in a unique way; in this case using old pulleys, rope and weighted burlap bags of sand. The added props give pedestrians a reason to stop and look at the marketing message and get a stronger sense of what you are promoting.

"Pulling" and idea from the past seems to be a Levi's theme to highlight their history while showing how to bring it into today's world.

Hermes amazing action window

WOW! - I had read about this but not seen it until now - it was an Hermes window in Tokyo where a video of a woman appears to move a classic Hermes scarf by blowing on it. This is an amazing use of technology for Visual Merchandising.

Louis Vuitton keeps an eye on the Eiffel Tower

Louis Vuitton, the lovely French fashion house, uses whimsy to convey it's message of luxury. Seen here at The Somerset Collection in Troy, Michigan, this window pays homage to it's roots with an Eiffel Tower made out of white boxes that have been drawn on to mimic the luggage collection details. Coupled with the bold use of yellow, this window really pops and shows off it's product in an unusually fun way.

A timely window as well, as this Wednesday is Bastille Day..."Viva la France"!!

Rugby's "Under the boardwalk" never looked so good

or at least I don't remember one this clean. And I haven't been to a beach with cacti but I like it. The 70's vignette of a phone booth, bike and surfboard is good.

mmm this is making me want to play hooky.

Blackhawks Mohawk and other excitement

As most of you know, our HQ is based in Evanston, IL so the Chicago Blackhawks win last night in game 6 of the Stanley Cup was BIG news.

Company President, Courtney Wright's children were so inspired by the excitement that they decided to decorate the office lobby with their own hand crafted Stanley cup replica. Looks like visual merchandising will continue to run in the family. The youngest Robert, even went so far as to cut his hair into a mohawk to support the local team.

Go Hawks (and go VM!!)

Ideas that travel....

This one is worth revisiting. It is a window that Moschino did back in the fall of 2009 and it's meant to give the viewer the sense that clothing and fashion are fleeting and on the move.

The gypsy wagon, an iconic symbol of 'the wanderer' has many references but done here in a spare, modern way, it is the perfect wardrobe on wheels for the woman on the go.

The bright colors, the cohesion with the marketing image and the layout of the window make this one a winner worth noting.