Versace seen here at City Center in Las Vegas uses bright lights and plexi risers to successfully create a moody backdrop for it's store.
CDW Merchants looks at what retailers are doing to create excitement in stores - a look at visual merchandising and store environment.
Tuesday, March 30, 2010
we LOVE visual merchandising
and visual merchandisers - and all the many people it takes to give brands their look at a retail level. Like many things, its easy to take something for granted "from the outside". When a shopper walks into a pleasing retail environment, he or she may not understand all the many steps it took to make that magic happen.
Well we do and we salute the creative directors, the production teams, the brand ambassadors, the VM field teams, the store teams and the many, various departments, peoples and teams it takes to make retail shopping fun and retail stores beautiful.
and for those who are out of work or looking for work in the field - try this website
LONG LIVE Visual Merchandising and exciting retail experiences.
Labels:
creativity,
job search,
Kate Spade,
retail,
retail experience,
visual merchandising,
visuals
Friday, March 19, 2010
High rolling at LV
Here's a gamble that paid off. Seen here at City Center, these shots of the Louis Vuitton store, show big gold dice used to highlight some of their leather goods in an animated way.
Labels:
eye catching window,
Louis Vuitton
Wednesday, March 17, 2010
What's black and white and used all over?
Labels:
black and white,
Brighton,
J Crew,
newspaper,
paper,
simple ideas
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