Framing a trend

This trend just won't quit! Seen over the past year - visual merchandisers using frames to enhance their visual message and add a 3D element to thier product display.

We get the picture.

It's a bird, it's a plane, it's a ....

coffee machine! We love this Italian solution to merchandising espresso machines.

The foam core created cityscape is graphic and fun and makes a terrific platform for these expensive kitchen gadgets.

Now where's the cafe?

Capture a Moment!

A store window is nothing more than a stage - so get dramatic!

Many brands do well to remember this and freeze frame small moments or create little worlds that grab pedestrian's attention.

Seen here in Milan - the all wood and mirrored box, the safari moment and the perforated metal chamber.

Because if you want to catch someones attention, you must have something to say. But once you do, don't hold back - people love a good show!

It's a car, it's a boat!!

Put something large in a small window and your bound to turn heads!

Granted this car is not large but the makeover is. This is a tricked out "boat model" from Castagna Milano and it was put in a window in Milan on a floor of sand, with a couple of mannequins and some rope to add to the nautical inspiration - and tricked out in a nautical theme, it is! Complete with decking, this car makes you want to head to the beach.

For more info on Castagna Milano - http://tinyurl.com/nhtydb

Milan - That's vial!

Here's a simple one with this summer's HOT/ Hot color (hot pink)

Seen at Tom Ford in Milan, this window was direct and effective. A wall of pink, glass vials were artfully hung behind a small grouping of shoes with the cologne acting as the branded sign and a pair of glasses lending an air of cool.

It's the one prop repeated in multiples idea that we see time and again as a solid window enhancement.

(it's good to be back & tune in for more from Italy!)