The Periodic Table Meets Style @JCrew

JCrew is putting a fashion spin on the periodic table. Their window campaign features mannequins placed in front of a periodic table where a few elements are swapped for featured items of the season. What a clever spin on the periodic table! While we can't quite remember chemistry class and the accuracy of the table, the interpretation is a creative idea and just in time for the all too familiar Back to School season. Who knew shopping and science could work together so well?

Going back to art school with Urban Outfitters

Here's something we noticed....another set of canvas and wood frames used in windows. Last week Cole Haan used them to highlight their new hand painted line, this week Urban Outfitters used them in their back to school windows.

The canvases are used backwards and in some cases, the canvas has been stripped to show only the wood frames, adding another dimension to these artistically inspired windows.

With the addition of books and lockers, these windows make us want to go back to art school....or at least just look as if we do.

Bridging the online, offline...

Rugby has introduced a "Make your Own" program and found an exciting way to present it in their stores. The idea is you can go online (even to your iphone) and order personalized additions to their existing styles - like rugby shirts and letterman sweaters - in the form of initials and add on patches.

The store's windows call out this promotion in big bright letters and they have added an abundance of props to lend an air of authenticity to the Varsity theme. Go Team!!

Back to school!

I don't think I will ever get use to seeing signs of "back to school" beginning in July. Just as the summer is heating up, the cool looks of fall appear for the junior set.

"Leading the pack" this year was Gap, with it's locker sets in primary colors that at least add a cheery back ground to the serious business of shopping for school clothes. Because as much as we all like new clothes, we know the inevitable is coming - bye bye beach, hello classroom.

Now if only I could remember my locker combo!