I know, we have said it before, but it's true - props help you tell a story! Get the message of your merchandise or brand across better by adding props to your windows. They enhance the windows and give pedestrians reason to pause. If a pedestrian stops in front of your windows, they are one step closer to walking into your store. The more shoppers in your store, the better chance for sales and ....you see where this is going.
Good windows + pedestrian interest - leads to more customers = better sales. That's math we can ALL relate to!