Monday, August 29, 2011
Monday, August 22, 2011
Saturday, August 20, 2011
Thursday, August 18, 2011
Tuesday, August 16, 2011
Monday, August 15, 2011
Friday, August 12, 2011
Aside from the smart idea of allowing people to test new products, that they may later buy, the branding and marketing of this company makes it really fun.
Beginning with the monthly pink box that arrives at your door - the packaging is well chosen and changes often depending on their partnerships or special promotions. Attention is paid in the all details; from the box, to the tissue & ribbon and even the marketing inserts describing the enclosed products and samples.
Wednesday, August 10, 2011
The theme is understated but has a subtle impact, especially in person. For the back walls of their store windows they layered sheets of art paper in a range of neutrals with a pop of brown. It was a pleasing backdrop for their early fall looks shown on their stylish mannequins.
Tuesday, August 9, 2011
Ann Taylor got the trend right by injecting neutrals with brights and staying minimal. This campaign was translated from their website and incorporated solid color banners, mannequin bases and risers blocked with bright colored clings.
They were able to take a trend right idea and present a simple minimalistic presentation that made a bold statement.
Tuesday, August 2, 2011
I recently attended a Stella & Dot Trunk Show and went to support my friend who was the hostess. I ended up buying a necklace and got a pleasant surprise when it arrived as the packing was terrific.
At first glance, my inconspicuous purchase seemed like most postal packages but upon opening it was a fully branded detailed presentation inside.
Here's a company that thinks through all aspects of its model and branding including the inside of the box, the air pillow, the inside box and sleeve and the notes card and enclosed thank you. It made it fun to receive -Great job Stella & Dot! All the elements made me one impressed customer. (PS - I loved what I bought too!)