Tuesday, September 28, 2010

Covering up the details at Restoration Hardware

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in that realm.

It's obvious that a book case "shows" better with books in it, however, covering the books in a monochromatic fabric that is tea stained to appear aged, keeps the focus on the furniture and not the props.

This neutral and yet textural prop used throughout the store to highlight furniture and accessories is a great compliment to the palette of the store and a nice balance to the green of the topiaries.

Friday, September 17, 2010

A.R.E. Shop Talk - Dallas and San Francisco


A.R.E's Shop Talks are here again.
New Inspiration. Fresh Ideas.

October 7th 6-9 PM in San Francisco at Sephora

October 21st 6-9 PM in Dallas at the downtown Neiman Marcus

For more information - 847-733-1469

Will post further information - speakers, addresses, etc. next week. Mark your calendars.

Thursday, September 16, 2010

2D become 3D at Gap

Here is a cute way to help marketing send an impactful message (insert black and white and red all over joke here)
Great cardboard cut outs - balloons, poodle and eiffle tower - really say Paris!
And this says children's whimsy which as you know...we love.

Wednesday, September 15, 2010

Club Monaco will open new concept in Westchester

Club Monaco, the always chic, understated retailer is launching a new store design. On September 25th, this women's only boutique will open in the Westchester Mall with a newly designed facade and a redesigned store experience. The colors, textures and combination of vintage and new fixtures looks yummy and makes me want to shop. Love the propping and VM!

for more information and additional photos - take a peek:

Friday, September 3, 2010

Embroidered in Gold at Louis Vuitton

Look at these gold spools of "thread" at LV. It appears that they embroidered the walls with this cording and as it hangs off it points the way down to the stacks of gold metal spools. Not sure if it highlights a detail in the current product but overall it was impactful - seen here on Michigan Avenue in Chicago.