LOVE simple ideas and this one is brilliant. A wall of paper, like a roll used for photo shoots covers the floor and back wall in white. Pulling the paper back, reveals bold stripes made of various colored tape.
another great idea blending fashion, art and visual merchandising - and using hair pieces to do so! (look at the wall behind the mannequins, its covered in hair "falls" in various shades) - celebrating Extreme Beauty in Vogue - it's just a hair dramatic - no?
with a lovely mix of product and vintage props this window manages to create an aura of an eccentric writer's den and encourages one to stop and think about what lies within - like a good book you'll have to open the cover to find out.
We can't stress enough how great it is to see consistency in a store's presentation! When a brand cares enough to tie there marketing, visual merchandising, product display and advertising all up together, we care enough to notice!
(even saw a marketing photo where the girl had a ribbon bow in her hair and the frame that was displaying the picture had a similar ribbon bow as a prop- now that is consistency!)
And it's nice to see signage hanging from ribbon, rather than clear fishing wire, especially when it ties into the product. Aerie definitely had it's eye on the details and this back to school install is all tied up!