Thursday, August 26, 2010

Orchard Supply makes Hardware chic.

For almost 80 years Orchard Supply Hardware has been California's answer to a general store, home goods, garden center and hardware store rolled into one. With 85 locations in the Golden State, they have the tools to get the job done.
And we love that they use props and decoratives within their store environment to tell a story.
Large scale signs embellished with tools and objects lead customers to the correct department.
Objects that have been used or discarded, find new purposes - like the great paint can top mobile in bright colors - and are transformed to create a stimulating store interior.
For more information, check out

Friday, August 20, 2010

Seductive seduction at Guess

Guess recently launched a new fragrance Seductive and to support its introduction they added props to their marketing message, which we think makes a much stronger statement!

With the addition of dramatic sheers, wooden screens, trunk boxes and a rug, they have made the window demand attention that it might not have had they used only the marketing image.

3D is almost always better than 2D (in our humble opinion)..and in this case, certainly more Seductive.

Wednesday, August 11, 2010

Rombola causes a ruckus at Bergdorf's

Illustrator John Rombola was adding drama to the windows of Bergdorf Goodman's while promoting the launch of his new book, 'Ecclectic Eccentric' (aptly named).

The large scale drawings were used in various ways to highlight the 2010 Fall collection and are worth a trip to 5th Avenue to peek.

but if you can't get there, see here.

Thursday, August 5, 2010

Looking Back at J. Morgan Puett

One of the masters in brand appropriate visuals and the store environment -
J. Morgan Puett's Broom Street store in Soho in the early 90s was an oasis of southern charm. With it's red Georgia clay on the floor and walls and ceiling covered in battered tin, one would be transported immediately upon entering to a kinder, gentler world, where 'sitting a spell' on worn rockers was an activity and shopping was secondary to visiting and chatting.

And yet, shop one did, because they wanted to be part of the what was and feel the washed linens and wrinkled clothes upon their skin. There was some nostalgia certainly, but not in a sentimental way and wearing the clothes and being surrounded in the environment of the well curated shop made one feel welcomed and at home. The store told the story and told it well.

Today, Morgan is creating something of a different environment at her artist commune in Pennsylvania - and if you missed Soho, here's your chance to see some of the objects revisited -

Monday, August 2, 2010

Tiffany Travel Log

Over at Tiffany & Co, this month's window and vitrine install is just completed and if you can't get away, here's an opportunity to do some "fantasy travelling".

Vintage postcards, cameras and globes set the mood for a summer of adventure and a tour around the world. And while your there, check out the souvenir type product they are featuring to made your trip complete!!