Monday, August 31, 2009

What's black and white and gold all over....?

Fall at Kate Spade!
The gold paillette wall seen here helps ground this bold, graphic collection. A good example overall how a store re-design can really help promote and aid in merchandising and therefore sales. The store environment helps tell customers the story of the product - in this case a mod and retro group - Groovy!

Friday, August 28, 2009

History at work visually.

A pulley is a very simple machine designed to lift objects and aid people in work. Jean is a material named for the sailors around Genoa who wore clothing made of this durable fabric.
This sturdy fabric has been used to make work clothes for laborers since the 18th century and became the "uniform of miners" in the mid 1800s when Levi Strauss moved to San Francisco to outfit the gold prospectors during the California Gold Rush.
This window concisely combines all of these elements to promote it's Levi's vintage clothing collection available at J Crew's men's stores.

Wednesday, August 26, 2009

Undercover Props

It's good to help focus customer's attention and simplified color schemes can do just that.
Here books are wrapped in paper within a narrow color pallet to keep the focus on the product (book cases & storage units) and help one dream of their own organized home.

Tuesday, August 25, 2009

Mad for plaid!

This blue plaid 'wallpaper' backdrop along with some carefully chosen props adds a funky twist to this fall window.

Lights, Camera and action are all here with some vintage props in a supporting role - helping the clothing get ready for it's close up.
Complete with tree stumps as risers -this window is a winner for tartan lovers and those that like windows with a little edge.

Thursday, August 20, 2009

Bridging the online, offline...

Rugby has introduced a "Make your Own" program and found an exciting way to present it in their stores. The idea is you can go online (even to your iphone) and order personalized additions to their existing styles - like rugby shirts and letterman sweaters - in the form of initials and add on patches.
The store's windows call out this promotion in big bright letters and they have added an abundance of props to lend an air of authenticity to the Varsity theme. Go Team!!

Tuesday, August 18, 2009

Outsider Art inside Bergdorf Goodman

To the delight of NYC pedestrians, Bergdorf Goodman's current store windows are featuring the works of 18 artists from the collection of the American Visionary Art Museum in Baltimore.

The AVAM is "the official national museum for visionary, self taught & intuitive art" - and what a wonderful fusion of art and fashion it is!

For more information and additional photos, go to -

And speaking of artists...I worked with a woman recently who makes art in NYC and makes money installing windows for retailers - she has a portfolio of some of these photos on her website -

Wednesday, August 12, 2009

Back to school!

I don't think I will ever get use to seeing signs of "back to school" beginning in July. Just as the summer is heating up, the cool looks of fall appear for the junior set.
"Leading the pack" this year was Gap, with it's locker sets in primary colors that at least add a cheery back ground to the serious business of shopping for school clothes. Because as much as we all like new clothes, we know the inevitable is coming - bye bye beach, hello classroom.
Now if only I could remember my locker combo!

Tuesday, August 11, 2009

Flotsam and Jetsam

Schools of fish, drifts of wood, signs of the sea - here are two windows using the ocean for inspiration. One looks like brightly painted drift wood swirling about focusing your eye toward the center and the other - swimming fish complete with bubbles. Aye Aye Matey!

Wednesday, August 5, 2009

It's a bird, it's a plane, it's a ....

coffee machine! We love this Italian solution to merchandising espresso machines.
The foam core created cityscape is graphic and fun and makes a terrific platform for these expensive kitchen gadgets.
Now where's the cafe?