Rugby has introduced a "Make your Own" program and found an exciting way to present it in their stores. The idea is you can go online (even to your iphone) and order personalized additions to their existing styles - like rugby shirts and letterman sweaters - in the form of initials and add on patches.
The store's windows call out this promotion in big bright letters and they have added an abundance of props to lend an air of authenticity to the Varsity theme. Go Team!!