Wednesday, June 29, 2011

What's growing on 57th and 5th?

Floral vines were running through both Harry Winston and Van Cleef and Arpels recently on 57th Street.

Harry Winston went with a monochromatic 3D white paper vine and flat art nouveau cut outs.

At Van Cleef, floral vines were growing inside and out with custom cut flowers in pink plexi and birch like branches that flowed dramatically.

At both stores, the effect was impactful and brought a terrific dimension to the windows. Will this trend take root?

Monday, June 27, 2011

Who's afraid at Bergdorf Goodman?

Phobias are the current rage in the 5th Avenue windows with paintings by Mark Gagnon and many brightly painted vintage inspired props. The phobias are whimsically depicted yet have a dark current running through out.

The 58th Street windows have a fire and ice theme complete with plexi cut flames, giant matchsticks and a refrigerator with leaking ice.

Both sets of windows are effective in capturing pedestrian's attention with a careful use of props and visual story telling.

Friday, June 17, 2011

Madewell is looking well!

Madewell's windows and interiors have caught our eye recently. From their use of vintage seed packets folded into paper flowers in their Soho store window to the carefully curated interiors, their brand is on it's way to becoming iconic.

Madewell which was a uniform company started in 1937 and revitalized by Mickey Drexler of J. Crew, does a good job of adding authenticity through the careful use of antique props to tell their story.

The vintage props such as luggage, radios, metal locker baskets and wooden bobbins are used to merchandise their product and create a narrative throughout the store environment.

We think they are getting it right and if J. Crew's success is any indication, we suspect we'll see lots more from them!

Friday, June 10, 2011

Butterflies at Ann Taylor

At Ann Taylor butterfies are in the air.

In each window butterflies are presented in a variety of ways. Hanging from fishing line to resemble them flying, accented on accessories, and in a swarm forming a circle.

Accompanied with colorful graphics and a few standing props, this window is unique, refreshing yet simple. We are anxious to see what is coming next at Ann Taylor.

Its all about the paper!

The current trend in windows is paper - as lanterns, garlands and flower fans they have been seen around town in a number of store windows.

Free People hung paper vine garlands for a jungle like effect which adding a nice pop of color to their 5th Ave location.

Kate Spade, which we covered last week was filled with colorful paper lanterns in pinks, oranges and yellows along side the Indonesian inspired umbrellas.

Gap Kids filled their windows with paper fans and flowers in different shades of blue which was simple yet impactful.

And at Lucky Brand the trend continued with white lanterns against their 'Summer of Love' denim theme.

All of these windows with their paper props signal summer. Keep an eye out for where it will show up next.

Friday, June 3, 2011

CDW Merchants newest fan!

We love our customers and their babies - so we made up some onsies to celebrate. One of our customer's sent us a photo of his latest creation wearing one. If you have a new addition - be sure to let us know and send us a photo. We're trying to build the fan base!

Thursday, June 2, 2011

Live for loving the beach at Juicy Couture

Who needs to go to the beach when you've got plenty of sand on 5th Ave at Juicy Couture?!?

We love their creative idea and kick off for summer with this beach inspired vacation window! Complete with giant plexi letters filled with sand, brand messaging in true Juicy form, and beach umbrellas and chairs take the vacation right inside. Not only do we love the visual components in this window but it inspires us to get our beach attire in check! Surfs up!