Dial M for Madewell

While the Brits may have decided their bulky phone booths were obselete and removed them from most streets, their design continues to inspire.

Recently Madewell included them in their windows, perhaps as a nod to the Alexa Chung collection (the Bristish TV personality, editor and stylist).

Last month, they were used at Bloomingdales with the Rachel Zoe window.

Using a large iconic prop in an otherwise simple window presentation works well and adds a burst of color and dimension. And where else can super heros change into their costumes?

Madewell is looking well!

Madewell's windows and interiors have caught our eye recently. From their use of vintage seed packets folded into paper flowers in their Soho store window to the carefully curated interiors, their brand is on it's way to becoming iconic.

Madewell which was a uniform company started in 1937 and revitalized by Mickey Drexler of J. Crew, does a good job of adding authenticity through the careful use of antique props to tell their story.

The vintage props such as luggage, radios, metal locker baskets and wooden bobbins are used to merchandise their product and create a narrative throughout the store environment.

We think they are getting it right and if J. Crew's success is any indication, we suspect we'll see lots more from them!

Spring is a bloom..

signs of spring are all around in NYC this past week. Though we all know March and April can be snowy, rainy and cold, the stores are looking to get something fresh into our wardrobes and enticing us with the promise of bike rides and flowering trees. A good window tells a story and this one says, warm weather and good times are ahead - get ready!