Saturday, July 31, 2010

Christian Dior does nothing small

Now we have seen brands try to spice up the scaffolding during renovations but NOTHING like this. Here this luxury retailer used a large scale "Lady Dior Bag" to cover up the front of their 57th Street store while they renovate. This is a bag Clifford, the big red dog might love!!

And we do too - talk about keeping the continuity of your brand. Bravo!!!

Tuesday, July 27, 2010

Restoration Hardware uses 'better basics' to promote sale

Here's an idea that could not be easier but is a good way to draw attention to something as simple as a bath sale promotion while remaining brand appropriate. Restoration Hardware uses jute rope in stores as a prop. Here they string it up in the window as a clothesline and then hang a row of towels spelling out 'bath sale'. They hang the towels with metal clips again in keeping with brand.

Proving once again - Simple ideas done right work every time!

Monday, July 26, 2010

Anthropologie draws customers inside with art

We think this is a neat way of using the outdoor mall space to bring customers in and carry the VM message throughout the store.

These rattan and rope abstract sculptures were hanging outside the store, in the window and within the store helping to create an overall cohesive theme.

The natural, arty quality helped set the mood for this seasons clothes and lent the store environment an air of whimsical sophistication.

What are other ways have you seen to creatively draw customers into stores visually?

Thursday, July 22, 2010

RL Kids SALES off to summer!

Summertime...and the living is easy (or at least that's the sales pitch in this whimsical window from Ralph Lauren)

With fabric flag pennants a flutter, simple geometric cabanas, and lofty red balloons, this window has the promise of long, carefree days and cool nights.

Good windows can take you away and as is RL's specialty, this one takes you back with a nostalgic reference to summer of days gone by.

Wednesday, July 21, 2010

VMSD mentions CDW Merchants in 'Props and Decs'

In the recent issue of VMSD, we are included in the Props and Decorations section for our fabric garlands.

Originally made for Aerie, these fabric flower garlands were created to tie into the colors and fabrications of the collection and help highlight the product in a true visual merchandising effort.

Ever mindful of our intention - VM helps retailers sell product!

Let us help you with a cut and sew project.

Tuesday, July 20, 2010

L'Occitane reinforces the secrets of summer with props

More marketing enhancement ideas, this time from L'Occitane en Provence, the natural skincare and beauty brand from France.

the use of flowers, tree stumps and rocks artful arranged on a green liner, helps impart the message of natural ingredients and highlight the origins of their products.

Monday, July 19, 2010

Levi's "pulls" a marketing window up with props

Here's a trick to make a marketing window more interesting. Add a substantial frame and
then hang the image in a unique way; in this case using old pulleys, rope and weighted burlap bags of sand. The added props give pedestrians a reason to stop and look at the marketing message and get a stronger sense of what you are promoting.
"Pulling" and idea from the past seems to be a Levi's theme to highlight their history while showing how to bring it into today's world.

Wednesday, July 14, 2010

Hermes amazing action window

WOW! - I had read about this but not seen it until now - it was an Hermes window in Tokyo where a video of a woman appears to move a classic Hermes scarf by blowing on it. This is an amazing use of technology for Visual Merchandising.

Monday, July 12, 2010

Louis Vuitton keeps an eye on the Eiffel Tower

Louis Vuitton, the lovely French fashion house, uses whimsy to convey it's message of luxury. Seen here at The Somerset Collection in Troy, Michigan, this window pays homage to it's roots with an Eiffel Tower made out of white boxes that have been drawn on to mimic the luggage collection details. Coupled with the bold use of yellow, this window really pops and shows off it's product in an unusually fun way.

A timely window as well, as this Wednesday is Bastille Day..."Viva la France"!!

Thursday, July 1, 2010

Rugby's "Under the boardwalk" never looked so good

or at least I don't remember one this clean. And I haven't been to a beach with cacti but I like it. The 70's vignette of a phone booth, bike and surfboard is good.

mmm this is making me want to play hooky.