Tuesday, September 28, 2010

Covering up the details at Restoration Hardware

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in that realm.

It's obvious that a book case "shows" better with books in it, however, covering the books in a monochromatic fabric that is tea stained to appear aged, keeps the focus on the furniture and not the props.

This neutral and yet textural prop used throughout the store to highlight furniture and accessories is a great compliment to the palette of the store and a nice balance to the green of the topiaries.

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