Monday, August 15, 2011

What's behind the curtain at retail?

Most of us think of curtains in the traditional sense with drapes of fabric used to give shade to our windows. In visual merchandising the use of a "curtain" can be widely interpreted and help lend excitement to a store window.
Here are a number of ways stores create a "draped window" - ranging from the traditional curtain to much looser uses of the word. Whether it's to tie in a color or pattern as The Gap has done to highlight it's gingham collection or to add visual interest as seen here with a beaded curtains at Sears Kardashian shop in shop.

Curtains, traditional or in alternative forms, are an effective and simple tool to add dimension to a visual presentation.

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