Tuesday, August 16, 2011

The Periodic Table Meets Style @JCrew

JCrew is putting a fashion spin on the periodic table. Their window campaign features mannequins placed in front of a periodic table where a few elements are swapped for featured items of the season. What a clever spin on the periodic table! While we can't quite remember chemistry class and the accuracy of the table, the interpretation is a creative idea and just in time for the all too familiar Back to School season. Who knew shopping and science could work together so well?

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