Friday, August 12, 2011

Total Brand Messaging @ BirchBox

We are huge fans of Birchbox. For those that don't know, this is a monthly subscription service that sends beauty samples to it's members for them to test.

Aside from the smart idea of allowing people to test new products, that they may later buy, the branding and marketing of this company makes it really fun.

Beginning with the monthly pink box that arrives at your door - the packaging is well chosen and changes often depending on their partnerships or special promotions. Attention is paid in the all details; from the box, to the tissue & ribbon and even the marketing inserts describing the enclosed products and samples.
Each month it's fun to wait and see what surprises await! Now that's good branding.





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