RL Kids SALES off to summer!

Summertime...and the living is easy (or at least that's the sales pitch in this whimsical window from Ralph Lauren)

With fabric flag pennants a flutter, simple geometric cabanas, and lofty red balloons, this window has the promise of long, carefree days and cool nights.

Good windows can take you away and as is RL's specialty, this one takes you back with a nostalgic reference to summer of days gone by.

Consistency Keeps a brand alive

Recently some marketing people were asking what helps a brand stay relevant and how do you manage all the forms of online and offline communication. The answer that came through loud and clear was - consistency. No one has done a better job of staying "on message" than Ralph Lauren. The lifestyle brand that RL sells is highlighted in his clothes, ads, marketing and windows. Here the college pennants and trophies are old and battered but make a dramatic presentation that sells his message of casual elegance and the collegiate life. Using a collection of props in your window is a great way to explain your brand. What do your windows say?