VMSD mentions CDW Merchants in 'Props and Decs'

In the recent issue of VMSD, we are included in the Props and Decorations section for our fabric garlands.

http://vmsd.com/content/garlands

Originally made for Aerie, these fabric flower garlands were created to tie into the colors and fabrications of the collection and help highlight the product in a true visual merchandising effort.

Ever mindful of our intention - VM helps retailers sell product!

Let us help you with a cut and sew project.

Simple Statement in White

I like the way this all white prop looks equally as great in front of color as it does black and white. Adding a layer of shape and texture.
White paper flower and white ceramic vases. A simple spring moment seen here at Aerie.

Blushing Blooms...

Beautiful blossoms bloom bountiful breathing beams of beginnings.

Paper flowers for Spring

A 3D element is always a welcome addition to windows and helps bring marketing to life. This window is highlighting some new products that one would assume smell like flowers and these paper representations really tie up the whole idea nicely.

A little effort goes a long way!

Garlands Galore!

ah, the signs of spring are emerging! Seen here are two different interpretations on a theme.

One is a glorious use of plastic...trash. Cut up plastic bottles and discarded refuse strung to make a colorful presentation that once again highlights Anthropologie's mastery of making "something out of nothing".

The other is a more feminine version seen at Aerie (in the new Time Square 3 story American Eagle store) which uses fabric flowers to create garlands in colors and styles that highlight their spring campaign. It's fun, flirty and retro and adds a great texture to the store.

Go see them both and keep an eye out for more signs of warm weather!

Look UP! (but is it good for sales?)

Seeing a lot of props and decoratives hanging from the ceiling; hands holding merchandising, oversize prize ribbons, flags, upside down flowers - there are just a few. While it does add a creative element to the store environment, if customers look up will they take their eyes off the merchandise and is that a good idea?

We want to hear from you! What are some good tricks to help visual merchandisers enhance sales?