Friday, February 13, 2009

Spring is a bloom..




signs of spring are all around in NYC this past week. Though we all know March and April can be snowy, rainy and cold, the stores are looking to get something fresh into our wardrobes and enticing us with the promise of bike rides and flowering trees. A good window tells a story and this one says, warm weather and good times are ahead - get ready!

Thursday, February 12, 2009

Small makes a BIG statement!







These caught my eye at the Uniqulo store on Broadway in Soho. Each window has a minature item or two of their clothing and all the windows are lined up in a row wrapped around the store. Viewing them is like being at a museum so the experience makes the clothes feel special and precious. The minatures draw you in, as you want a better look and then the small in contrast to the stores tall 20 foot ceiling is a great balance of scale.

Wednesday, February 11, 2009

Trending Natural




Seen around the city over the past couple weeks; natural elements like twigs and iconic display ideas like a clothes line. At Ungaro it is abstract and artistic mixed with natural yarn. At Bonpoint, the clothes are all white and only the clips add color and at ABC a twig doubles as a closet. All lend an air of casual beauty and reference a longing for something decidedly "un-tech".


Tuesday, February 10, 2009

Repetition and multiples work


we have all seen grass squares used at spring time. but what makes this window work is the volume of grass (there must have been 20 squares of it) and the color blocking. each window was done in a different color and it did stop me in my tracks to take note. March on!

Monday, February 9, 2009

A good window can ROPE you in!






Corny, I know but, it's true. It's traditional to see a lot of rope in January and we love it as a prop - it's a great highlighter for resort. But this presentation was an elegant interpretation. These are rope wall backdrops, framed in wood with wood anchors and ships' wheels mounted on top. Really cute and impactful. Anchors away!

Friday, February 6, 2009

Flower Pot - hot or not?


we don't do negative often as we know how hard this job is and things don't often go as planned. But in this case, these paper flower pots were really cute, but the impact was not as powerful as it could have been. some grass in the pots, some color on the pedestals, some balloon flowers in the air - an additional element would have helped this great concept a lot. What do you think would have helped this garden grow?

Wednesday, February 4, 2009

You can't afford NOT to dress your windows

Sometimes the simplest or least expensive ideas can be attention grabbing and effective. When budgets are tight, don't throw the baby out with the bathwater, keep at it. Visual elements and store decoratives are important and stores need to look their best when competing for limited customer dollars. So get out there and be creative. and when budgets are small, let us do it all! and when budgets get large, put us in charge. We're here to help cause we love what we do (and we like looking at pretty things!)