The ART of Window Display

Like all art, a photo will never do it justice, but I had to share this. Sometimes retailers use their valuable window real estate for a higher purpose, in this case the display of something truly visual and "pretty". The top two photos are at Marc Jacobs and is a huge "3D collage" of artificial flowers mixed with accessories. The bottom two is a sculpture in the window of the MoMA restaurant, The Modern, made out of yarn and neon lights. Both are captivating and anytime you can get a pedestrian to STOP and look at your windows is one step closer to having them walk in your door and become a customer. Beautiful windows = Captivated pedestrian = potential customer! step, repeat.

I smell a rat!

There was a LIVE rat dancing on a wheel in the window of the Little Marc Jacobs store yesterday on Bleeker Street. He was lively and animated and made people stop and take note. Its fashion week here in NYC and maybe the rat was trying to tell us something. Don't know what but he WAS a show stopper.

Window Drama - Large Scale!

It is great to see retailers go all out and really dress the windows. In this care, Polo Ralph Lauren spared no expense. From the grand cabana curtain to the baskets filled with seashells and the urn filled with paper parasols, this window says casual elegance all the way to the scooter - there is plenty to dazzle and enough to remind you, they are selling clothes AND a delicious lifestyle. Where do we sign up?

Spring is a bloom..

signs of spring are all around in NYC this past week. Though we all know March and April can be snowy, rainy and cold, the stores are looking to get something fresh into our wardrobes and enticing us with the promise of bike rides and flowering trees. A good window tells a story and this one says, warm weather and good times are ahead - get ready!

Small makes a BIG statement!

These caught my eye at the Uniqulo store on Broadway in Soho. Each window has a minature item or two of their clothing and all the windows are lined up in a row wrapped around the store. Viewing them is like being at a museum so the experience makes the clothes feel special and precious. The minatures draw you in, as you want a better look and then the small in contrast to the stores tall 20 foot ceiling is a great balance of scale.

Trending Natural

Seen around the city over the past couple weeks; natural elements like twigs and iconic display ideas like a clothes line. At Ungaro it is abstract and artistic mixed with natural yarn. At Bonpoint, the clothes are all white and only the clips add color and at ABC a twig doubles as a closet. All lend an air of casual beauty and reference a longing for something decidedly "un-tech".

Repetition and multiples work

we have all seen grass squares used at spring time. but what makes this window work is the volume of grass (there must have been 20 squares of it) and the color blocking. each window was done in a different color and it did stop me in my tracks to take note. March on!