Ecomm gift card boxes, baubles and tissue

Gift cards are continuing to grow as a way to give a gift will allowing the recipient a little freedom to choose. But brands are finding they need a way to give the gift card while tying it back to the brand and giving a better presentation.

Viola the gift card box! This gives the card a safe and secure presentation that can be hot stamped with the brand logo and allows room for tissue or embellishments if desired.

Here we see a branded, interleaf tissue, a custom bauble tie on and a token gift. We gave these out at a trade show but would be happy to

help you custom create your own.

give us a call!

Total Brand Messaging @ BirchBox

We are huge fans of Birchbox. For those that don't know, this is a monthly subscription service that sends beauty samples to it's members for them to test.

Aside from the smart idea of allowing people to test new products, that they may later buy, the branding and marketing of this company makes it really fun.

Beginning with the monthly pink box that arrives at your door - the packaging is well chosen and changes often depending on their partnerships or special promotions. Attention is paid in the all details; from the box, to the tissue & ribbon and even the marketing inserts describing the enclosed products and samples.

Each month it's fun to wait and see what surprises await! Now that's good branding.

Gift branding of Stella & Dot

I recently attended a Stella & Dot Trunk Show and went to support my friend who was the hostess. I ended up buying a necklace and got a pleasant surprise when it arrived as the packing was terrific.

At first glance, my inconspicuous purchase seemed like most postal packages but upon opening it was a fully branded detailed presentation inside.

Here's a company that thinks through all aspects of its model and branding including the inside of the box, the air pillow, the inside box and sleeve and the notes card and enclosed thank you. It made it fun to receive -Great job Stella & Dot! All the elements made me one impressed customer. (PS - I loved what I bought too!)

Live for loving the beach at Juicy Couture

Who needs to go to the beach when you've got plenty of sand on 5th Ave at Juicy Couture?!?

We love their creative idea and kick off for summer with this beach inspired vacation window! Complete with giant plexi letters filled with sand, brand messaging in true Juicy form, and beach umbrellas and chairs take the vacation right inside. Not only do we love the visual components in this window but it inspires us to get our beach attire in check! Surfs up!

Covering up the details at Restoration Hardware

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in that realm.

It's obvious that a book case "shows" better with books in it, however, covering the books in a monochromatic fabric that is tea stained to appear aged, keeps the focus on the furniture and not the props.

This neutral and yet textural prop used throughout the store to highlight furniture and accessories is a great compliment to the palette of the store and a nice balance to the green of the topiaries.