CDW Merchants goes 'bird watching at Global Shop 2011

Global Shop, the retail trade show, took place in Las Vegas at the end of March and we were there for our 6th year.
using a theme of birds and birdhouses, we highlighted a broad range of capabilities, including distressing techniques, temporary wooden flooring, custom painted wooden signs, rope props, hand assembly work, covered books, cut and sew to name a few.

Using the current trend of blending old with new, we combined materials that were new and shiny with those of a dull vintage nature all with an "urban rustic" style.

We enjoyed visiting with customers and meeting new people and hope to add YOU to our growing roster of top retailers.

Covering up the details at Restoration Hardware

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in that realm.

It's obvious that a book case "shows" better with books in it, however, covering the books in a monochromatic fabric that is tea stained to appear aged, keeps the focus on the furniture and not the props.

This neutral and yet textural prop used throughout the store to highlight furniture and accessories is a great compliment to the palette of the store and a nice balance to the green of the topiaries.

When aging is "a good thing"...

Sometimes a client needs a look that's old or antique but can't use the real thing.

Eddie Bauer uses vintage looking props to enhance their store environment but needs too many to make collecting feasible.

Distressing new props is a great way for them to get the spec they want, in the quantity they need and at a price they can afford. Plus it helps keep all their stores consistent while still maintaining their brand image.

As the saying goes, 'everything old is new again' (and in this case vice versa!)