CDW Merchants looks at what retailers are doing to create excitement in stores - a look at visual merchandising and store environment.
Monday, February 15, 2010
Tuesday, February 9, 2010
Anchors Away!
How's this for a little whimsy? These anchors seen in Saks Fifth Avenue's main windows on 5th, are large scale 'pillows'. Grouped in with the mannequins wearing the latest spring dresses, these personified props made me want to head for the shore.
In the 50th Street windows were these nautically painted pilings with cleats. Simple, creative additions to bring a maritime feel to this urban window.
Labels:
nautical,
props,
Saks Fifth Avenue
Friday, January 29, 2010
You've got Mail!
Wednesday, January 27, 2010
Garlands Galore!
One is a glorious use of plastic...trash. Cut up plastic bottles and discarded refuse strung to make a colorful presentation that once again highlights Anthropologie's mastery of making "something out of nothing".
The other is a more feminine version seen at Aerie (in the new Time Square 3 story American Eagle store) which uses fabric flowers to create garlands in colors and styles that highlight their spring campaign. It's fun, flirty and retro and adds a great texture to the store.
Go see them both and keep an eye out for more signs of warm weather!
Labels:
Aerie,
American Eagle garland,
anthropologie,
flowers,
spring
Friday, January 22, 2010
Q are you?

To highlight their theme of renewal, this Texas based lighting and fan company redid its showroom in a bounty of butterflies. This blue winged menagerie lends an air of elegance to the entrance and throughout the rooms and helps tie back to their theme. Bravo this abundance of blue!
Labels:
butterflies,
multiples,
redesign,
renew
Thursday, January 14, 2010
All Taped up in Tokyo


LOVE this installation in the Kate Spade store in Japan done by American artist Rebecca Ward. Using gaffer's tape, she has created a color blocked grid of lines and intersecting shapes that add a wonderful back drop for this fun and whimsical product line.For more information on her work - http://www.rebeccasward.com/
Labels:
art in window,
installation,
Kate Spade,
Rebecca Ward,
tape
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