It seems like all we see these days are SALE signs. This used to always bring a smile to the face of the consumer. Now (especially in the cold post-Christmas months), the giant red SALE signs are expected.
Common themes do not grab the attention of consumers. SALE signs are a common theme. 
Be different. Show people that you are not a victim of the bad economic times and spice up your window displays. Bright spring colors/themes will draw the eye of the consumer more than another boring sale sign.
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