Monday, March 30, 2009

Window environment

Here are 3 very different windows each with the same general idea - creating an environment or character's room within the window that helps convey the brand. In each of these, the retailer is trying to reach their customers with the use of story telling through props. The upper left is J. Crew's "artist studio", the lower left is Diesel's homage to the 80s via the 60's and the right is Bloomingdale's pop tale for Rebecca Taylor. All have a unique point of view and it's fun to see these visual stories as you walk along.

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