Thursday, July 9, 2009

Brand Consistency is Key!

We have already said that Ralph Lauren is consistent in his brand message, carrying his vision throughout all his stores but it is great to see! While in Milan, we saw this store which looks like it could be Bleeker Street in NY. The plantings, the awnings, the window dressings are all so brand specific and let you know exactly where you are no matter which country you are in.

Look around - where do you see brand inconsistencies and what helps keep a brand 'on message'?

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