Tuesday, November 24, 2009

Mixed Message?

Admittedly this blog is about the use of visual elements at retail and it's ability to engage consumers.
However, in our travels we notice a focus on marketing and especially in the past year or so, much of it on sales, which we have discussed here a bit. (If the only thing you are selling is a sale...are you enticing your customer?)

But this one caught my eye for it's use of the word ALL but WITH a caveat. in bold up top it advertises -ALL outwear 50% off - but below it says 'select styles'. So which is it?
All outwear is on sale OR select styles of outerwear are on sale?

Have you seen other unclear messages at retail? Why do you think this happens?

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