Wednesday, November 11, 2009

When aging is "a good thing"...

Sometimes a client needs a look that's old or antique but can't use the real thing.

Eddie Bauer uses vintage looking props to enhance their store environment but needs too many to make collecting feasible.

Distressing new props is a great way for them to get the spec they want, in the quantity they need and at a price they can afford. Plus it helps keep all their stores consistent while still maintaining their brand image.

As the saying goes, 'everything old is new again' (and in this case vice versa!)

No comments: