The best thing about ideas that have been used before is the various creative interpretations.
In this case Restoration Hardware wanted to merchandise its new cashmere hand warmers for holiday and needed something to hold them up. They took wooden hands but stained them so as to appear aged or distressed in keeping with their current in-store look.
We find the warm look of the wood with the knit of the product and the coolness of the grey packaging very eye catching.
And THAT is the goal of visual merchandising.