Monday, November 1, 2010

Levi's shines the light on curves

Promoting its new jeans fit for curvier figures, Levi's used light bulbs and tape measure curtains to say "hotness comes in all shapes and sizes". It's a simple campaign with a clear, direct message and the additional of large scale window writing along with marketing and props helped light up the message.

for more information http://www.levi.com/













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