Tuesday, August 2, 2011

Gift branding of Stella & Dot

I recently attended a Stella & Dot Trunk Show and went to support my friend who was the hostess. I ended up buying a necklace and got a pleasant surprise when it arrived as the packing was terrific.

At first glance, my inconspicuous purchase seemed like most postal packages but upon opening it was a fully branded detailed presentation inside.

Here's a company that thinks through all aspects of its model and branding including the inside of the box, the air pillow, the inside box and sleeve and the notes card and enclosed thank you. It made it fun to receive -Great job Stella & Dot! All the elements made me one impressed customer. (PS - I loved what I bought too!)

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