Tuesday, October 7, 2008

Any one that lives or has lived in an apartment knows…it’s all about “containment”. Sometimes you have a large number of things that when organized and put away looks neater and makes you feel better. So you rush off to The Container Store or Ikea and get some boxes and viola – your 500 sq foot apartment suddenly feels bigger and looks bolder!

In this case, the visual merchants are using box crates to display a large quantity of boots. The wall of white painted wood boxes makes a statement on its own and by filling them up with product; it grounds the window and organizes the boots so the viewer can look at them while creating a curiosity about what else is inside.

Also, these wood crates can be saved and later used in an entirely new way – which is a better bang for the merchants buck and with budgets being what they are – a necessary thing.

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