Wednesday, October 8, 2008

Those in retail will tell you - a good window can stop pedestrians in their tracks and pulls them into your stores. In this case, a street vendor on a corner in Soho added a little humor to his display of music. This independent entrepreneur makes mixed CDs which in the age of digital downloads must be getting harder, so he added a nod to the growing real estate and economic woes and traffic increased. If you can get your customers to let their guard down, there is a better shot of closing a sale. Visual elements can be a great way to begin that conversation.

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