Sunday, December 13, 2009

Making something out of nothing...

These days visual merchandisers are being asked to do 'more with less'. While this is not a trend we like to see (knowing the importance of valuing visual merchandising), we know it is a sign of the times.

So it's a real delight when we see retailers who do it so well and Anthropologie is one of the best at it. Their in store merchandisers are given a general theme and material direction and then they create their own magic within their respective stores. This holiday, each store came up with its own magic using little more than plastic, paper snow cones and white tissue paper.

The results speak for themselves!

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