Now we have seen brands try to spice up the scaffolding during renovations but NOTHING like this. Here this luxury retailer used a large scale "Lady Dior Bag" to cover up the front of their 57th Street store while they renovate. This is a bag Clifford, the big red dog might love!!
Here's an idea that could not be easier but is a good way to draw attention to something as simple as a bath sale promotion while remaining brand appropriate. Restoration Hardware uses jute rope in stores as a prop. Here they string it up in the window as a clothesline and then hang a row of towels spelling out 'bath sale'. They hang the towels with metal clips again in keeping with brand. 
We think this is a neat way of using the outdoor mall space to bring customers in and carry the VM message throughout the store. 
Summertime...and the living is easy (or at least that's the sales pitch in this whimsical window from Ralph Lauren)
In the recent issue of VMSD, we are included in the Props and Decorations section for our fabric garlands.
More marketing enhancement ideas, this time from L'Occitane en Provence, the natural skincare and beauty brand from France.
Here's a trick to make a marketing window more interesting. Add a substantial frame and
. The added props give pedestrians a reason to stop and look at the marketing message and get a stronger sense of what you are promoting.
Louis Vuitton, the lovely French fashion house, uses whimsy to convey it's message of luxury. Seen here at The Somerset Collection in Troy, Michigan, this window pays homage to it's roots with an Eiffel Tower made out of white boxes that have been drawn on to mimic the luggage collection details. Coupled with the bold use of yellow, this window really pops and shows off it's product in an unusually fun way.
or at least I don't remember one this clean. And I haven't been to a beach with cacti but I like it. The 70's vignette of a phone booth, bike and surfboard is good.
