Now we have seen brands try to spice up the scaffolding during renovations but NOTHING like this. Here this luxury retailer used a large scale "Lady Dior Bag" to cover up the front of their 57th Street store while they renovate. This is a bag Clifford, the big red dog might love!!And we do too - talk about keeping the continuity of your brand. Bravo!!!
1 comment:
I'm afraid... but this is not something new. Louis Vuitton made it in Paris in 2007
http://www.gearfuse.com/louis-vuitton-takes-on-paris-with-barbaric-oversized-style-advertising/
also
http://www.purseblog.com/louis-vuitton/page/18/
in China in 2009
http://www.businessoffashion.com/2009/10
I like your blog.
Ciao from Rome!
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