Guess who's name is in lights....

Guess has been putting a lot of emphasis on it's visual merchandising and we are taking note!

Seen here in Seattle and Dallas, these stores are highlighting the new fits on denim as well as the brands glitzy ad campaign.

The "laundry" with it's printed hanger covers, laundry bags and bright red ironing board covers is a cute theme and cleaver way to promote Fall's great new denim line.

Plus all the dramatic lighting and signage makes for a real eye catcher.