Tuesday, July 19, 2011

"Interpretations in Wood" at Anthropologie

Anthropologie never disappoints with it's unique window concepts and the various ways the stores install them. Recently, we compared the "Window frame windows" of Rockefeller Center and the 5th Avenue locations.

At Rockefeller Center, they used the wooden frames to build geometric yet somewhat abstract shapes. Ranging from simple backdrops to full structured sculptures, the windows were quite eye catching.

On 5th Ave the message was still very effective though much less abstract. The frames were larger and filled with the colored wood bits that only made an accent at the Rockefeller store. The effect was more colorful and somewhat artistic looking.

Both stores did a great job of catching our eye as Anthropologie delivers on a message!

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