Tuesday, May 19, 2009

Change is good!

Here is a bold redesign at Kate Spade's 5th Avenue store. In an effort to keep things interesting for their customers this store was completely transformed by turning the entrance way into a colorful boutique within the store. Beginning with stripes painted on the sidewalk and leading up to the door, they carried this idea through the windows, onto the floor and up the walls of this new "parlor" entrance. It really carries the eye into the store and makes one want to venture forward. Once there the colors unfold and tell a story of summer and the adventures that await you. And if you need a rest, the new seating area is intimate while offering a birds eye view of the comings and goings on this busy Manhattan corner.
Where have you seen signs of stores "keeping it fresh"?

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