Monday, July 20, 2009

Let's poll the pole....

Do you love it or hate it?
We see this one often - a wooden pole used to promote one item; in this case shorts and polo shirts. Visual merchandisers seem to like this simple idea - hanging a pole with multiple examples of the same item - maybe to highlight available color or different fabrics. It does give the viewer the visual range of options available at a glance. But is it innovative or interesting? What do you think?

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